· Develop and execute comprehensive digital marketing strategies that drive brand visibility in both local and global markets;

· Plan and develop engaging content for company websites, email campaign and social media channels (e.g. LinkedIn, WeChat) to achieve targeted KPIs;

· Monitor and analyse digital marketing performance, providing regular reports and optimization recommendations to enhance the effectiveness of online platforms;

· Collaborate with other teams to ensure seamless integration of digital initiatives with the overall marketing and business objectives;

· Handle other marketing and training tasks as assigned.

· Bachelor's degree in marketing, communications, public relations or related disciplines;

· Minimum 2 years of solid experience in executing digital marketing campaigns across channels, including social media, email, content marketing, SEO, etc.;

· Proficient in utilising social media management tools, including graphic design and video editing software such as Photoshop, Illustrator, Adobe Premiere, etc.;

· Ability to analyse digital marketing performance data and provide data-driven insights to optimise campaigns;

· Experience in project management would be an advantage;

· Good written and verbal communication skill in Cantonese and English;

· Well organised, self-initiative, and able to work independently.

· Perform data entry and generate reports;

· Coordinate training courses e.g. CPD training, site visits and conference, etc;

· Handle registration from online training portal and membership e-platform;

· Assist in marketing events and production of marketing collateral;

· Coordinate event logistics;

· Support all aspects of projects & event management, including contacting clients and vendors, providing logistic and on-site support;

· Handling ad-hoc duties as assigned.

· Diploma or above;

· Minimum 1 - 2 years experience is a must;

· Proficiency in MS Office, especially MS Excel, and Chinese Word Processing;

· Knowledge in MS Excel, Vlookup, Pivot table and video editing would be an advantage;

· Strong sense of responsibility, well organised with a can-do attitude;

· Immediate availability is highly preferred.